Ethics and Aesthetics
Ethics - What our standards are, what we perceive as "good" or "bad", inner beauty.
Aesthetics - What we see as beautiful, pleasing apperance, outer beauty.
Our society finds it ethically not acceptable to "Photoshop" a photo when it is something relating to news or everyday, important information.
Our society finds it aesthetically acceptable to "Photoshop" a photo if it's an image in a magazine or any image in an advertisement form.